Project Specs
Two videos
One focusing on ESG Report and its four pillars - Advancing Sustainability, Cultivating Inclusion, Transforming Lives, Ethics & Privacy
The second on the Cultivating Inclusion pillar where we interviewed a diverse range of Dell employees about their life experiences in and outside of the company.
Social posts for Instagram.
Video cutdowns for social.
With the release of the ESG Report for the 2022 fiscal year, we were tasked with creating a pair of videos that highlighted Dell’s four main pillars as well as their initiatives for diversity and inclusion. Using a data-driven approach for social assets and a human-centered story approach for video, we created emotive and effective content that reflected the core values of the Dell brand.
Team Members
Copywriter: Daniel R. Miller
Art Directors: Annette Harris, Orlando Faison
Creative Director: Cam Todd
Account Manager: Sarah Wethington